Indonesia stands proudly on global stage for its thriving tourism sector, a critical pillar of the nation’s economy. Tourism industry contributed over 9% to Indonesia’s GDP in 2023 marks a strong recovery from pandemic disruptions. At the center of this flourishing industry is Bali, a destination that seamlessly combines cultural heritage with stunning landscapes.
Bali, also known as The Island of Gods, is the crown jewel of Indonesia’s tourism. Its vibrant traditions, artistic expressions, and spiritual experiences attract both leisure seekers and cultural travelers.Adapting to changing global travel preferences, Bali has embraced eco-tourism and wellness tourism. These initiatives ensure that the island stays competitive on the international stage.
To maintain this momentum, the government has committed to solidify Bali’s role as the heart of Indonesian tourism under the motto Pariwisata Berkualitas. This strategy aims to draw responsible travelers while preserving the island’s natural beauty and cultural assets. As Indonesia’s tourism powerhouse, Bali contributes over half of the nation’s tourist arrivals, remains the cornerstone of Indonesia’s tourism success.
Village Tourism: A Unique Gateway to Bali’s Authenticity
One of Bali’s unique offerings is Desa Wisata, or village tourism, which connects visitors to authentic glimpse into Balinese life. Visitors can engage in traditional farming, learn local crafts, and participate in cultural ceremonies. A shining example is Jatiluwih Village in Tabanan, renowned for its breathtaking rice terrace and UNESCO Cultural Heritage status. In 2024, the United Nations Tourism Organization honored Jatiluwih Village as one of the world’s best tourism villages.
This prestigious acknowledgment highlights Bali’s dedication to community-based tourism and environmental sustainability. The Tabanan region, known as the “rice bowl of Bali,” serves as a hub for rural tourism and natural attractions. Such recognition underscores how areas like Tabanan contribute to Indonesia’s broader tourism aspirations.
Driving Sustainable and Inclusive Growth for Indonesia’s Future
The Indonesian government actively supports Bali’s position as the heart of Indonesian tourism through targeted policies and programs. By championing cultural preservation and sustainability, community-based tourism empowers locals to take the lead and benefit directly from tourism. The government’s dedication to positioning Bali as the centerpiece of Indonesian tourism resonates strongly with stakeholders.
Marclan strongly believes Indonesia is well-positioned to enhance its global tourism appeal while staying true to its cultural roots. Marclan fully supports the government’s vision of quality tourism which emphasizes collaboration between public and private sectors. By fostering partnerships, Indonesia is set to redefine its tourism potential. Surely Indonesia can inspire global travelers while empowering local communities with Bali leading the charge.
