OUR BRAND
MARCLAN
BRAND INTRODUCTION
Like the oceans that roll freely around the world, connecting us all, modern business professionals often find themselves criss-crossing the globe, looking down upon these Blue expanses, knowing that on the other side, opportunity awaits.
At Marclan, we believe that hospitality transcends borders and cultures, weaving a tapestry of unforgettable experiences that touch the soul. Each brand is imbued with the spirit of our refinement, blending it seamlessly with Indonesian genuine hospitality to captivate the discerning traveler seeking a refined and authentic experience.
The name given to this new brand pays tribute to the origins & values at it’s core, recognising the immense capital investment & passion required to drive such a vision, as well as the many people who have contributed to it’s formation – & success.
It is also a reflection of our vision, to deliver a hospitality brand that is refreshing, welcoming & makes our clientele feel at home.
Build Genuine Connections
Our guests are priority number one. We are here to ensure their stay is comfortable, convenient & meaningful. Providing consistently exceptional service with a genuine sense of care will develop a lasting positive impression in the hearts & minds of our guests, cementing us as their ‘go to’ hotel brand.
Whether for business or leisure, they will come to realise that Marclan Hotels & Resorts offer all the various forms of connectivity the modern traveller could need.
Although we make ‘real world‘ connections with guests via our presence & service, the concept of ‘connection’ runs much deeper; it is the glue to our brand.
Our external expression,
tone of voice,
look & feel
Savvy
Demonstrate our knowledge & expertise in this ultra-connected world. Provide a rich digital environment to match our ardent ‘face to face’ service
Enlightened
Confident & current. We know what’s happening in the world & how to connect with a modern, globally-conscious audience
Honest
Fresh air, not hot air! Don’t confound with marketing babble. Be clear, confident & respectful at all times; our customers deserve it!
These values describe our internal attitude, beliefs and provide a framework for how we conduct ourselves to deliver the Brand Essence
Exceptional Value
Guests will experience value well beyond the cost of a room. We will deliver above expectation across all customer touchpoints
Entrepreneurial
We never settle, searching far & wide for the best ideas & innovations to enhance the customer experience
One of the Clan
Create a welcoming environment where our guests feel right at home. We’re a brand with a bright face & a generous heart
Marclan will deliver levels of value, service & facilities beyond 'the usual' guest expectations
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